Film, Media & Story
History of our Working Group on Film, Media & Story
Our Working Group emerged from conversations hosted by Amanda Cole with filmmakers, foundations, and executives during the 2014 Sundance Film Festival. In December 2014, SJ (who was in attendance for the initial conversations) joined Amanda as Co-Chair. Since then, our members have activated delegations at major industry events like Goodpitch, Sundance, and SXSW; hosted private industry dinners; partnered in hosting industry think tanks; supported major impact campaigns and releases; and served on numerous boards, committees, and focus groups, including at the White House, United Nations, and in Hollywood.
The WG on FMS brings together emerging voices and seasoned creatives and executives in the industry with the purpose of building a supportive community of peers, a network to mutually bolster the release of projects, and the ultimate goal of harnessing the power of storytelling for social impact.
OUR LEADERSHIP TEAM
Mostly recently, Farhoud directed and executive produced Season Four of My Last Days, an award-winning documentary series about life told by courageous people living with a terminal illness, for the CW Network. He developed, and executive produced Chefs Without Borders, a documentary series featuring celebrity Chef, Curtis Stone, and Actress/Model, Lindsay Price, as they journey from Los Angeles to Tanzania to live with, and learn from three Indigenous tribes, each representing a unique perspective on food insecurity. Farhoud also developed, executive produced and wrote Man Enough, a dinner conversation series featuring Scooter Braun, Anderson Silva, Justin Baldoni, Matt McGorry, Javier Munoz, Prince EA, Derek Hough, Tony Porter, Aydian Dowling and Jamey Heath that explores the heart of traditional masculinity in America. Farhoud created, developed and executive produced Project Upgrade, an unscripted series for Google featuring YouTube stars, The Merrell Twins, as they set out to design and build a new consumer product with the help of successful, female mentors from Google, Space X, NASA, and Disney. Farhoud has also developed and directed national campaigns for Subaru, Kellogg’s, MetroPCS, and The Ad Council, and sold several scripted pitches to major studios and television networks.
At the White House, he helped plan interviews and events with President Obama and senior officials for documentaries airing on PBS/Frontline, MTV, Showtime and other outlets. He has overseen high profile events and policy announcements featured in The Wall Street Journal, The New York Times, USA TODAY and The Washington Post, including a successful year-long campaign for $1 billion in new funding for addiction treatment. He has managed appearances for government officials on Meet the Press, Morning Joe, 60 Minutes and The Colbert Report. As a legislative aide in Congress, he guided from introduction to enactment the first legislation to protect American military members from the health effects of toxic burn pits in Iraq and Afghanistan, which has been called this generation’s Agent Orange.
Will has trained or advised hundreds of filmmakers and other media makers on impact strategies through the Sundance Institute, South by Southwest, the Tribeca Film Institute, the Fledgling Fund, Good Pitch, Picture Motion, and other organizations. He was Policy Director for the Impact Film Festival at the 2012 Republican and Democratic National Conventions, where he coordinated screening discussions with politicians, filmmakers, celebrities and reporters. In 2013, he developed the American Film Institute’s first Political Bootcamp for Filmmakers. He is co-author of a report series on films and policymaking published through American University (http://cmsimpact.
When Movies go to Washington Policy Paper
Speaker series with filmmakers, media personalities and leaders in film, media and storytelling
Salon dinners with international filmmakers and media members in intimate settings
Support of Documentary Filmmakers
If you are interested in the power of film and storytelling and how it can be used effectively to ignite social good, we’d love to hear from you. Whether you are looking to get more involved or willing to support our mission through a grant, partnership opportunity or sponsorship, please reach out!